I want the truth!

Andrew Keen would be the first to say just how difficult it is to find a truth on the Internet. While considering this assignment, I first tried to come up with some kind of blog or informational website that uncovered a truth before any other source. When I couldn't think of anything, I took a break and checked my e-mail only to find some junk mail from Amazon.com. Then it hit me.

Product reviews!

Advertisements are notorious for bending the truth. Whether it be a shampoo that is promised to make your hair 10 times stronger, a luxury hotel in the Bahamas that is five star quality for a two star price, or even a new electronic gadget that you absolutely cannot live without - it's hard to figure out the truth of the matter. After all, advertisements are only going to explore the benefits of a product.

But by logging onto amazon.com or many other websites which offer the option for product reviews, consumers can finally get the truth. Of course, opinions differ, but by having the option of reading multiple reviews, consumers can get a good feel of exactly how "true" these advertisements and promotions really are. Keen may argue that these reviews are made by mere amateurs, but when it comes to buying a new DVD player, I would prefer hearing about an amateur's experience with the product rather than the entirely positive description of the player written by the manufacturer.